Your product deserves a story

We help founder-led and PE-backed b2b software teams build messaging that sales can use and the market will repeat

The Problem You’ve built something powerful but technical depth gets watered down into generic messaging and features that sound like fluff.

The Solution We bring in industry experts to preserve your product's depth while product marketing experts translate it into business value.

The Deliverable Your team gets a unified story that earns buyer confidence and keeps sales, marketing, and product aligned.

”

We knew our platform was powerful, but it wasn’t connecting with buyers. On Brand reframed our messaging around ROI, helping us cut sales cycles by weeks and boost pipeline conversions by over 30%.

— Founder, AI Startup

We moved from feature lists to value stories. Within one quarter our demo-to-close rate rose 25% and sales cycles shortened. The positioning work paid for itself.

— CRO, FinTech SaaS

On Brand helped us differentiate in a crowded DevOps market. The new narrative elevated us from “tool” to “platform,” lifting enterprise win rates across the board.

— PMM Lead, DevOps Platform

Clear, compliant messaging that clinicians and buyers both understood—finally. Our campaign CTR improved and trial signups grew 40%.

— Director of Growth, HealthTech SaaS

The persona work was a breakthrough. Our emails, website, and SDR scripts now align to the same value proof, and pipeline quality is up.

— VP Demand Gen, MarTech Company

On Brand translated our security product into plain business language. Board conversations got easier and enterprise procurement moved faster.

— Co-Founder, Cybersecurity SaaS

Our value prop finally resonates with CHROs. The refreshed story and deck improved multi-stakeholder alignment and accelerated pilots to paid.

— VP Marketing, HRTech Platform

We repositioned from “learning features” to “measurable outcomes.” That shift unlocked new enterprise conversations and stronger renewals.

— Head of Sales, EdTech SaaS

Our Services

Single Source of Truth

Value Based Buyer Personas

Understand your target buyer with detailed personas that help your sales, demand gen, and product teams gain valuable strategy insights.

Tailored Messaging & Positioning

Speak to your buyer with consistency using a single source of truth for messaging.

SOP Creation

Improve efficiency with department focused standard operating procedures and workflows mapped out for your teams.

File Cleanup

The "Marie Condo" of your digital files

Messaging Audit & Alignment

Value Based Buyer Personas

Understand your target buyer with detailed personas that help your sales, demand gen, and product teams gain valuable strategy insights.

Tailored Messaging & Positioning

Speak to your buyer with consistency using a single source of truth for messaging.

SOP Creation

Improve efficiency with department focused standard operating procedures and workflows mapped out for your teams.

File Cleanup

The "Marie Condo" of your digital files

Comprehensive B2B Marketing Services

Connect with your audience, monitor the competition, and use marketing dollars with intention.

Your Questions Answered

Have questions? We've got answers!

What is the process for buyer persona development?

How do you create strategic marketing plans for clients?

What sets your consulting services apart?

Do you offer consulting services for all types of businesses?

What is the main objective of your B2B consulting services?

Take Your B2B Marketing to the Next Level

Connect with Us

On Brand Consulting builds scalable marketing strategies using a proprietary framework to optimize positioning, messaging, and GTM execution to create a single source of truth for B2B SaaS companies.

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